{"id":6492,"date":"2021-12-15T15:57:35","date_gmt":"2021-12-15T14:57:35","guid":{"rendered":"https:\/\/streppel.com\/new-self-storage-location-first-investigate-the-feasibility\/"},"modified":"2026-08-17T13:14:04","modified_gmt":"2026-08-17T12:14:04","slug":"new-self-storage-location-first-investigate-the-feasibility","status":"publish","type":"post","link":"https:\/\/streppel.com\/en\/new-self-storage-location-first-investigate-the-feasibility\/","title":{"rendered":"New self storage location? First investigate the feasibility!"},"content":{"rendered":"

[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.12.1″ background_color=”#497294″ custom_margin=”0px||||false|false” custom_padding=”0px||5%||false|false” custom_padding_tablet=”||5%||false|false” custom_padding_phone=”||5%||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.12.1″ width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.4.1″ global_colors_info=”{}”][et_pb_image src=”https:\/\/streppel.com\/wp-content\/uploads\/2021\/12\/Nieuwe-selfstorage-locatie-cover.png” alt=”De-Opslagconcurrent-Self-Storage-Park-Bouw-Project” title_text=”Nieuwe selfstorage locatie cover” force_fullwidth=”on” admin_label=”Afbeelding” _builder_version=”4.14.2″ custom_margin=”||10px||false|false” custom_padding=”|0px|0px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.2″ text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”50px” text_line_height=”140%” header_text_color=”#ffffff” header_font_size=”26px” header_line_height=”1.4em” header_2_text_align=”left” header_2_text_color=”#ffffff” custom_margin=”-24%|20%|3%|25%|false|false” custom_margin_tablet=”-8%|35%||20%|false|false” custom_margin_phone=”-8%|25%|5%|10%|false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||1px||false|false” custom_padding_tablet=”||2%||false|false” custom_padding_phone=”||3%||false|false” custom_padding_last_edited=”on|phone” text_font_tablet=”” text_font_phone=”” text_font_last_edited=”on|phone” text_font_size_tablet=”30px” text_font_size_phone=”25px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

Nieuwe self storage locatie? Onderzoek eerst de haalbaarheid!<\/h1>\n

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Als je een nieuwe self storage locatie wilt opzetten, is het verstandig om eerst een kwalitatief goede haalbaarheidsstudie te laten uitvoeren. Want, wanneer je op het punt staat om flink te investeren, is dat slechts een relatief kleine uitgave. Maar wel erg nuttig om de kansen op succes flink te vergroten. Wat moet er in zo\u2019n rapport zeker staan?<\/span><\/p>\n

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Wat je vooraf moet weten<\/b><\/p>\n

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De self storage markt is booming. Er zijn de laatste jaren veel nieuwe aanbieders bijgekomen en er lijkt nog steeds ruimte voor verdere groei. Maar dat betekent wel dat u vooraf goed moet kijken of de beoogde locatie nog de beste plek is om succes te hebben.<\/span><\/p>\n

De meeste self storage klanten huren bij voorkeur een unit vlakbij hun woon- of werkadres. Het is dus vaak vrij eenvoudig om het verzorgingsgebied van een nieuwe locatie af te kunnen bakenen. Zo woont ruim 85 procent van de klanten binnen 5 kilometer van de door hen gekozen opslaglocatie. Een gedegen haalbaarheidsstudie haalt de parameters van dat gebied boven water en die van de potenti\u00eble klanten die er in wonen of werken.\u00a0<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/streppel.com\/wp-content\/uploads\/2021\/12\/Blog_image_concurrentie.png” alt=”De-Opslagconcurrent-Self-Storage-Park-Bouw-Project” title_text=”Blog_image_concurrentie” _builder_version=”4.14.2″ _module_preset=”default” custom_margin=”2%||2%||false|false” custom_margin_tablet=”||0%||false|false” custom_margin_phone=”||0%||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.14.2″ _module_preset=”default” text_font_size=”26px” text_line_height=”180%” header_2_font=”Roboto|500|||||||” header_2_text_align=”left” header_2_font_size=”40px” header_2_line_height=”180%” custom_margin=”4.3%||3%||false|false” custom_margin_tablet=”2.5%||||false|false” custom_margin_phone=”4%||6%||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|desktop” header_2_line_height_tablet=”” header_2_line_height_phone=”” header_2_line_height_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Concurrentie<\/b><\/p>\n

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Het is van cruciaal belang om te weten wat er al op de self storage markt wordt aangeboden. Het rapport moet een analyse bevatten van de bestaande locaties. Denk aan aantallen vierkante meters, hoe lang de locaties al bestaan, unitgroottes, tarieven, opvallende kenmerken, bezettingsgraden, enz. Ook is het goed om te weten of er andere projecten in aanbouw zijn en of er ontwikkelingen zijn die nog in de planningsfase zitten.<\/span><\/p>\n

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Demografie<\/b><\/p>\n

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Hoe ziet het potenti\u00eble klantenbestand eruit? Wat is het gemiddelde inkomen per hoofd van de bevolking en per huishouden? Welke types woningen komen het meest voor? Als je over deze en andere belangrijke statistische gegevens kunt beschikken, wordt het eenvoudiger om vast te stellen welke storage vraag je kunt verwachten en in welke hoeveelheden.<\/span><\/p>\n

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Specifieke vraag<\/b><\/p>\n

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Er zijn inmiddels regio\u2019s waar de totale vraag naar en het aanbod van storage in evenwicht zijn. Maar er kan nog wel degelijk behoefte zijn aan specifieke vormen van opslag. Zoals grote commerci\u00eble ruimtes of opslagmogelijkheden voor specifieke goederen. Denk hierbij aan het explosief groeiende aantal bedrijven dat hubs in steden gebruikt voor thuisbezorging. Daar liggen dus zeker kansen.\u00a0<\/span><\/p>\n

In Nederland bestaat er een relatie tussen de groei van werkgelegenheid in het gebied van de beoogde locatie en de te verwachten behoefte aan opslagruimte. De actuele werkgelegenheidscijfers van jouw regio zijn eenvoudig via het CBS te achterhalen.<\/span><\/p>\n

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Eigen locatie<\/b><\/p>\n

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Het marktonderzoek voor self storage moet natuurlijk ook aandacht besteden aan de gewenste eigenschappen van de eigen nieuwe locatie, zoals toegankelijkheid, zichtbaarheid en dergelijke. Daar gaan we een volgende keer dieper op in.\u00a0<\/span><\/p>\n

Meer weten over wat er allemaal komt kijken om de kansen op succes van uw beoogde locatie te vergroten? Neem dan contact met mij op.<\/a><\/span><\/span><\/p>\n

Jan-Hein Streppel<\/span><\/p>\n

Bron: ISS<\/span><\/p>\n

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Meer informatie over onze Z-Boxen?<\/p>\n

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Meer weten over onze Z-Boxen?<\/p>\n

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If you want to set up a new self-storage location, it is wise to first have a high-quality feasibility study carried out. Because, when you are about to invest heavily, that is only a relatively small expense. But very useful to greatly increase the chances of success. What should be in such a report for sure? <\/p>\n","protected":false},"author":1,"featured_media":6372,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[87],"tags":[],"class_list":["post-6492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t